Marketing 

• Masters of Business Administration , 2008 , Bharati Vidyapeeth University
• UGC-NET , 2012 , NET
• Ph D , 2015 , SRM University

Dr.  Atul Kumar has fourteen years of experience in teaching, research and industry. He has a keen interest in organizing in the area of Research Methodology and SPSS. He has many publications to his credit in journal of repute. He has organized conferences at national and international level. He has expertise in operating MS Excel, SPSS and AMOS for performing statistical analysis and trained faculty members in various B –Schools.

Marketing Managament, Business Law,Corporate Law, Management Principles and Applications, Consumer Affairr and Customer Care, Research Methodology

Cultural Influence on Apparel Buying Behaviour: A Comparative Study of North and South India   

1.Pandey, A., Manocha, S., & Kumar, A. (2011). Role and Importance of Cyber Retailing in India. International Journal of Retailing and Marketing, Radiant Institute of Management and Technology, 2(1), 119-123.

2.   Kumar, A., & Pandey, A. (2012). To Buy or Not to Buy: Impact of Celebrity Endorsement: A study in Delhi NCR. SRM-IMT, Journal of Business and Management Research, 1(1), 81-86.

3.      Pandey, A., & Kumar, A. (2012). Green Marketing Initiative by Indian Corporate Sector-Prospects and Confronts in Facing Global Competition. Virtue-DAV Institutute of Management, 3(1), 90-101.          4. Roy , S., Kumar, A., & Pandey , A. (2013). A Comparitive study of Various Attributes of of Corporate and Kirana Stores for Grocery Shopping. MAIMT, Journal of IT and Management, 6(2), 54-64.

4.Kumar, A., Ravichandran, M., & Nath, V. (2013). A Comparative Study between North and South India Consumers with Special Reference to Hofstede Cultural Dimensions". DSM Business Review, 5(2), 112-132.

              5.   Kumar, A., Ravichandran, M., & Nath, V. (2013). Impact of Cultural Dimensions on Apparel Purchase Behaviour "comparison of North and South Indian States". Global journal of Management and Business Studies, 497-502.

              6.   Kumar, Kumar, A., & Roy , S. (2013). Store Attributes and Retail Format.  Choice. Pezzottaite Journals, International Journal of Retailing and Rural

            Business Perspective,2(2), 411-418.

VIII.      Kumar, A., Ravichandran, M., & Nath, V. (2014). An Empirical Study of North and South India Towards Apparel Purchase Behaviour. Pezzottaite Journals, International Journal of Retailing and Rural Business Perspective, 3(2), 1027-1030.

IX.      Kumar, A. (2016). Impact of Cultural Dimension on Materialsim: Moderating Effects  

            On North and South India. The Indian Journal of Commerce Association, 69(3), 62-67.