Associate Professor | Department of Commerce
Contact (Off.): 9810028288
Email Address : megha[dot]agarwal[at]pgdav[dot]du[dot]ac[dot]in
Impact of Brand Anthropomorphism and Advertising Effectiveness on Consumer Purchase Intention
Legal Aspects of Business (GE 8.4) published by Galgatias Publishing Company - First Author (ISBN: 978-93-90980-65-9)
Agarwal. (2012-14). Companies Act 2013- A Step Towards Greater Board Independence. Journal of Business Studies, V–VI, 276–279.
Aggarwal, Pankaj & Agarwal, Megha. (2015). Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions. Review of Marketing Research. 12. 207-232. 10.1108/S1548-643520150000012008.
Agarwal, M., & Khandelwal, U. (2024). Research on anthropomorphism in the 21st century: a bibliometric study. International Journal of Internet Marketing and Advertising, 20(2), 188–215. https://doi.org/10.1504/ijima.2024.137921
Agarwal, M., & Khandelwal, U. (2025). Personifying persuasion: The synergistic effects of anthropomorphic marketing and product involvement on purchase intention. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629251368711
Agarwal, M. (2025). Impact of Anthropomorphism & Advertisement Effectiveness on Purchase Intention: A Study of Familiar Brand Vs Unfamiliar Brand under different levels of Product Involvement. SAMIKHIYA: A Multidisciplinary Research Journal, 4(3), 84–102. https://journal.mscw.ac.in/manu/Vol3_issue4/Paper_6.pdf
Agarwal, M., & Rawal, S. (2025). STRUCTURING THE BARRIERS OF AI INTEGRATION IN CORPORATE GOVERNANCE. Corporate Governance Insight, 7(2), 27–46. https://doi.org/10.58426/cgi.v7.i2.2025.27-46