Marketing

• B Com H , 1995 , Jesus and Mary College
• M Com , 1997 , Delhi School of Economics
• M Phil , 2000 , Delhi School of Economics
• Ph D , 2019 , Amity University

More than 25 years of teaching experience

Principles of Marketing

Human Resource Management

Business Mathematics and Statistics

Commercium Co Convenor 2009-10 and 2010-11

Hyperion Co Convenor 2013-14

Commercium Convenor 2020-21

Placement Convenor 2023-24

The Imperative of Service Quality Dimensions on Customer Satisfaction: A Comparative Study of full Service Restaurants and Quick service Restaurants

Published a Research Paper titled “Impact of Consumerism on Marketing Practices: A Study in National Capital Region” in “Journal of Advances in Management Research”, Volume 4, Issue 1, January 2007, ISSN: 0972-7981, pp 74-82.

Published a Research Paper titled “Brand Management: Opportunities and Challenges faced in establishing a brand in the Indian Market” in “International Journal of Business, Management & Social Sciences (IJBMSS)”, ISSN: 2249-7463 Volume II, Issue 8(II), April 2013, pp 46-49.

Published a Research Paper titled “Channels of Distribution and Retailing Mix Trends in Indian Retail Sector” in “International Journal of Business, Management & Social Sciences (IJBMSS)”, ISSN: 2249-7463 Volume II, Issue 8(II), April 2013, pp 57-61.

Published a Research Paper titled “Delivering Superior Customer Value and Satisfaction through Service Quality” in “International Journal of Applied Business and Economic Research (IJABER)”, ISSN: 0972-7302, Serial Publications Pvt. Ltd., Volume 15 (November 2017), Special Issue, Pages 157-168.

Published a Research Paper titled “Embracing ‘Tangibles’ in Restaurants to Establish Service Performance – A Marketing Strategy to Sustain Competitiveness” in “Indian Journal of Economics & Business (IJEB)”, ISSN: 0972-5784, Serials Publications, Volume 18(1), June 2019, Pages 209-218.

Published a Research Paper titled “Limited Liability Partnership Act, 2008: Breaking the Stereotypes” in “International Journal of Advance and Innovative Research (IJAIR)”, ISSN: 2394-7780, Volume 6, Issue 2 (XXXVIII): April - June, 2019, Pages 157-160.

Published a Research Paper titled “Maintaining Service Quality Benchmarks through Green Relationships: A Marketing Strategy for Sustainable Success in Restaurants” in "IOSR-Journal of Business and Management (IOSR-JBM)”, Volume 24, Issue 1, January 2022, pp. 24-32, p-ISSN: 2319-7668; e-ISSN: 2278-487X.

Published a Research Paper titled “Key challenges and solutions for HR professionals in the “New Normal” 2022” in "Journal of Management Research and Analysis (JMRA)”, Volume 9, Issue 3, September 2022, pp. 157-161, p-ISSN: 2394-2762; e-ISSN: 2394-2770.

Published a Research Paper titled “Assessing the Digital Transformation Journey of Micro, Small & Medium Enterprises (MSMEs): A Review of Success Factors and Outcomes” in “Remarking: An Analisation Multi-disciplinary International Journal”, Volume 8, Issue 4, July 2023, pp. 41-47, p-ISSN: 2394-0344, e-ISSN:2455-0817.

Published a Research Paper titled “The Revolutionary Changes in the Online Food Industry: Ordering and Delivering in the New Normal” in “International Journal of Research and Analytical Reviews (IJRAR)”, Volume 10, Issue 3, August 2023, pp. 518-526, p-ISSN: 2349-5138, e-ISSN: 2348-1269.

Published a Research Paper titled “Unveiling Valor: How Taj Hotel's HR Policies Shaped Heroic Responses in the Face of Adversity during the 26/11 Attack” in “International Journal of Novel Research and Development” Volume 8, Issue 9, September 2023, pp. 92-94, ISSN: 2456-4184.

Published a Research Paper titled “Decrypting the HRM Aspects of the Wagner Group: An Early Bird Review” in “International Journal of Novel Research and Development” Volume 8, Issue 10, October 2023, pp. 558-561, ISSN: 2456-4184.

Published a research paper titled “Digital Marketing: A Comprehensive Performance Strategy” in “International Journal of Advances in Engineering and Management” Volume 7, Issue 2, February 2025, pp. 523-529, ISSN: 2395-5252.